Resource ID:
14389
Grade Range:
11, 12
The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson.
Resource ID:
14348
Grade Range:
9, 10, 11, 12
In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
Resource ID:
14303
Grade Range:
10, 11, 12
In this lesson, students will learn and understand the important role market research plays in business.
Resource ID:
14371
Grade Range:
11, 12
In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.
Resource ID:
14360
Grade Range:
10, 11, 12
In this lesson, students learn important economic concepts for the private enterprise system.
Resource ID:
14336
Grade Range:
11, 12
In this lesson, students will identify international economic factors that affect marketing planning and describe areas of marketing research such as advertising, product, market, and sales.
Resource ID:
14393
Grade Range:
11, 12
In this lesson, students will write a business plan, utilizing their marketing and financial planning instructional background knowledge, and then create a digital presentation that is a high-level summarization of the plan. Students will present to the…
Resource ID:
14340
Grade Range:
11, 12
In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
Resource ID:
14350
Grade Range:
9, 10, 11, 12
In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
Resource ID:
14308
Grade Range:
9, 10, 11, 12
This lesson helps students to become familiar with fashion terminologies and history of the fashion industry to gain a deeper understanding of the industry.
Resource ID:
14299
Grade Range:
10, 11, 12
Students will learn about supply and demand, the costs of doing business, and market structure and prices. Students will discuss how competition affects pricing and research and present how international issues affect pricing.
Resource ID:
PSA15
Grade Range:
9, 10, 11, 12, 13
The following public service announcements have been written and produced for the Marketing cluster specifically.
Resource ID:
14354
Grade Range:
11, 12
A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
Resource ID:
Coun-MFDC
Grade Range:
7, 8, 9, 10, 11, 12, 13
College, career, military exploration site
Resource ID:
TeacherChecklist
Grade Range:
6, 7, 8, 9, 10, 11, 12
This checklist is designed to guide a new Career and Technical Education (CTE) teacher as the teacher plans for a successful school year. It is a general list of activities that a new teacher might need to plan for and be aware of. This list is not…
Resource ID:
Coun-ONET
Grade Range:
7, 8, 9, 10, 11, 12, 13
ONET website
Resource ID:
14247
Grade Range:
11, 12
A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
Resource ID:
Rubric02
Grade Range:
9, 10, 11, 12, 13
Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students…